Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia

Research Article

Analysis of Policy Direction Dimensions and SWOT of Creative Economy in Bengkalis Regency

Download48 downloads
  • @INPROCEEDINGS{10.4108/eai.21-9-2023.2342976,
        author={Dwi  Astuti and Nazrantika  Sunarto and Yanisha Dwi Astari},
        title={Analysis of Policy Direction Dimensions and SWOT of Creative Economy in Bengkalis Regency},
        proceedings={Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia},
        publisher={EAI},
        proceedings_a={ABEC},
        year={2024},
        month={2},
        keywords={creative economy policy direction potential swot},
        doi={10.4108/eai.21-9-2023.2342976}
    }
    
  • Dwi Astuti
    Nazrantika Sunarto
    Yanisha Dwi Astari
    Year: 2024
    Analysis of Policy Direction Dimensions and SWOT of Creative Economy in Bengkalis Regency
    ABEC
    EAI
    DOI: 10.4108/eai.21-9-2023.2342976
Dwi Astuti1,*, Nazrantika Sunarto1, Yanisha Dwi Astari1
  • 1: Politeknik Negeri Bengkalis
*Contact email: dwiadbis@gmail.com

Abstract

The aim of the study is to determine the creative economy businesses' description in Bengkalis based on the dimensions of creative economy development policies' direction and SWOT analysis. This type of research is descriptive qualitative which focuses on the dimensions or direction of creative economy policies and SWOT analysis to map the creative economy's potential in Bengkalis Regency. The data collection techniques used were by using questionnaires and in-depth interviews with the actors of the Bengkalis creative economy. The creative economy in Bengkalis has generally been run by the creative economy actors for more than 2 years, with the largest subsector being the culinary business whose average income is less than IDR 5,000,000. The main potentials of the creative economy in Bengkalis are the human resources and financing/capital.