Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia

Research Article

The Feasibility Analysis Of Script Implementation In 2D Animation "Terjebak Hoaks" Targeting Audience Gen Z

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  • @INPROCEEDINGS{10.4108/eai.21-9-2023.2342967,
        author={Harfina Nur Rizky and Anis  Rahmi},
        title={The Feasibility Analysis Of Script Implementation In 2D Animation "Terjebak Hoaks" Targeting Audience Gen Z},
        proceedings={Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia},
        publisher={EAI},
        proceedings_a={ABEC},
        year={2024},
        month={2},
        keywords={advertising script 3 act structure 2d animation},
        doi={10.4108/eai.21-9-2023.2342967}
    }
    
  • Harfina Nur Rizky
    Anis Rahmi
    Year: 2024
    The Feasibility Analysis Of Script Implementation In 2D Animation "Terjebak Hoaks" Targeting Audience Gen Z
    ABEC
    EAI
    DOI: 10.4108/eai.21-9-2023.2342967
Harfina Nur Rizky1,*, Anis Rahmi1
  • 1: Politeknik Negeri Batam
*Contact email: finawork123@gmail.com

Abstract

The 2D animated advertisement video "Terjebak Hoaks" is a Project-Based Learning project that has been completed to fulfil the request of an industry client, ICT Watch, aimed at preventing fake news. In the production of the 2D animated advertisement, a script played a crucial role. After the idea was transformed into a theme, the writer began to create premises and synopses to develop a complete script for the advertisement using the three-act structure with Celtx software to ensure a clear structure for organizing three sections (the setup, confrontation and resolution). The evaluation and analysis of the feasibility of the 2D animated advertising script "Terjebak Hoax" were carried out through creative processes and investigations contained in qualitative research. This method assesses the feasibility of the 2D animated advertising script "Terjebak Hoaks" using data collection techniques through interviews based on three-act structure parameters. The conclusions drawn from the interviews with expert interviewees indicated that the created script for the "Terjebak Hoaks" 2D animated advertisement was deemed suitable. It effectively conveys information clearly to the target audience, which is Generation Z. However, there are some suggestions and notes for improvement in animated scripts in terms of conveying text to guide the script development process and sharpen storytelling skills.