The Analysis of Shape Language in Character Design: A Case Study of 2D Animation “Terjebak Hoaks”

This research examines shape language in character design, with a particular focus on the characters of the 2D animation "Terjebak Hoaks". The animation aims to raise awareness about digital literacy in countering hoaxes. The study employs Bishop's shape language analysis method to examine the primary and secondary basic forms of the characters, which are categorized into squares, circles, and triangles. The analysis centers on how these basic forms convey personality traits and effectively communicate information about the characters. Our hypothesis posits that the alignment of the character's basic shapes with the desired personality can significantly influence effective character portrayal. We investigated and analyzed the characters' designs using an artistic research approach with a qualitative methodology. The findings revealed that two out of three character designs successfully conveyed the intended personality traits through the use of basic shapes in character design. Additionally, the study identified areas for improvement in future character design, highlighting the crucial role of shape language in creating distinct impressions and character personalities. Our research offers valuable insights into emphasizing the significance of shape language in shaping character portrayals in 2D animated short videos.