Research Article
Empathy or Self-credibility? An Empirical Study of Intentions to Donate through Social Crowdfunding using the UTAUT Model
@INPROCEEDINGS{10.4108/eai.21-9-2019.2293953, author={Nasrul Fahmi Zaki Fuadi and Dessy Noor Farida and Naili Saadah}, title={Empathy or Self-credibility? An Empirical Study of Intentions to Donate through Social Crowdfunding using the UTAUT Model}, proceedings={Proceedings of the 1st Conference on Islamic Finance and Technology, CIFET, 21 September, Sidoarjo, East Java, Indonesia}, publisher={EAI}, proceedings_a={CIFET}, year={2020}, month={5}, keywords={utaut social crowdfunding}, doi={10.4108/eai.21-9-2019.2293953} }- Nasrul Fahmi Zaki Fuadi
Dessy Noor Farida
Naili Saadah
Year: 2020
Empathy or Self-credibility? An Empirical Study of Intentions to Donate through Social Crowdfunding using the UTAUT Model
CIFET
EAI
DOI: 10.4108/eai.21-9-2019.2293953
Abstract
Millennial generation is the golden generation for all countries that own it. Because millennial generation is also referred to as a global generation in the world who wants ease of speed in all matters of life activities. As a global generation it is possible to interact with all the inhabitants of the world including in social matters. Social crowdfunding as a media that is the current trend seems to be a bridge for the wishes of the millennial generation to facilitate social interaction. By using UTAUT, this study investigates the acceptance of information and technology of social crowdfunding users in Java. Using online surveys and statistical tools, SPS collected 223 respondents. The results showed that performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) had a significant positive effect on behavioral intention of social crowdfunding users.