Research Article
Keywords, Lexical Cohesive Devices and the Impact of Search Engine Result for Tour Websites
@INPROCEEDINGS{10.4108/eai.21-9-2018.2281128, author={Rajistha I Gusti Ngurah Adi and Dewa Ayu Kadek Claria and Anak Agung Istri Manik Warmadewi and I Gusti Ayu Agung Dian Susanthi}, title={Keywords, Lexical Cohesive Devices and the Impact of Search Engine Result for Tour Websites}, proceedings={Proceedings of International Conference of Social Science, ICOSS 2018, Denpasar, Indonesia}, publisher={EAI}, proceedings_a={ICOSS}, year={2019}, month={1}, keywords={elements of website keywords lexical cohesion tour websites}, doi={10.4108/eai.21-9-2018.2281128} }- Rajistha I Gusti Ngurah Adi
Dewa Ayu Kadek Claria
Anak Agung Istri Manik Warmadewi
I Gusti Ayu Agung Dian Susanthi
Year: 2019
Keywords, Lexical Cohesive Devices and the Impact of Search Engine Result for Tour Websites
ICOSS
EAI
DOI: 10.4108/eai.21-9-2018.2281128
Abstract
Content and some elements related to a website are important parts for the website. However, the owners of the website sometimes are not aware of the content and those elements that actually could attract the reader. This study aims to describe the lexical cohesive devices supporting the keywords in the website domain, website title, meta keyword, meta description, heading, content, links, and image title. The data used were words, phrases, clauses and sentences found in the websites. In collecting the data, keywords everywhere and lsigraph.com were used to find the related keywords and the google monthly search (August 2018). Then the data were analyzed descriptively by distributional method. The theory applied was the theory of lexical cohesion proposed by Halliday. Finally, the result of the analysis was presented by formal and informal method. The result shows both reiteration and collocation were found in the tour websites. In brief, the use of lexical cohesive devices can be the first step in designing contents of website by optimizing the keywords
