Research Article
Lexical Cohesion on Displayed Part and Meta-Description on Website
@INPROCEEDINGS{10.4108/eai.21-12-2020.2305833, author={I Gusti Ngurah Adi Rajisth and Dewa Ayu Kadek Claria}, title={Lexical Cohesion on Displayed Part and Meta-Description on Website}, proceedings={Proceedings of the 3rd Warmadewa Research and Development Seminar, WARDS 2020, 21 December 2020, Denpasar-Bali, Indonesia}, publisher={EAI}, proceedings_a={WARDS}, year={2021}, month={4}, keywords={displayed part; lexical cohesion; meta-description; website}, doi={10.4108/eai.21-12-2020.2305833} }- I Gusti Ngurah Adi Rajisth
Dewa Ayu Kadek Claria
Year: 2021
Lexical Cohesion on Displayed Part and Meta-Description on Website
WARDS
EAI
DOI: 10.4108/eai.21-12-2020.2305833
Abstract
The application of lexical cohesive devices is one of the ways to maintain coherence among parts in a text. Generally, coherence is formed by the relation among parts in a text, both grammatically and lexically. This article focuses on the lexical cohesion of website text. In applying lexical cohesive devices in a website, the lexical cohesion relates not only to parts that we can see and read on the website page (displayed part) but also the internal part (meta-keywords and meta-description). This article aims to describe the implementation of lexical cohesion that builds up both parts, displayed part, and meta-description. The data source of this research is 41 texts of tour packages of both parts. The data were collected by using Antconc. The data that have been collected were analyzed by employing the lexical cohesion theory proposed by Halliday and Hasan. The result of the analysis showed a harmonic pattern. However, not all lexical devices applied to the displayed part was applied to the meta-description.
