Research Article
Social Media Technology as an Implementation of Speech Strategy and Politeness Principle to Maintain Diversity in Multicultural Society
@INPROCEEDINGS{10.4108/eai.21-12-2018.2282780, author={M Rohmadi and M Sudaryanto and Lina Lina and T Yuniawan and M Suryaman and Rahutami Rahutami and H J Prayitno and Y Nauscha and M Sufanti and R Susanti}, title={Social Media Technology as an Implementation of Speech Strategy and Politeness Principle to Maintain Diversity in Multicultural Society}, proceedings={2nd Workshop on Language, Literature and Society for Education, Wol2SED 2018, December 21-22 2018, Solo, Indonesia}, publisher={EAI}, proceedings_a={WOL2SED}, year={2019}, month={3}, keywords={social media humor speech}, doi={10.4108/eai.21-12-2018.2282780} }- M Rohmadi
M Sudaryanto
Lina Lina
T Yuniawan
M Suryaman
Rahutami Rahutami
H J Prayitno
Y Nauscha
M Sufanti
R Susanti
Year: 2019
Social Media Technology as an Implementation of Speech Strategy and Politeness Principle to Maintain Diversity in Multicultural Society
WOL2SED
EAI
DOI: 10.4108/eai.21-12-2018.2282780
Abstract
Social media is new communication media in Indonesia. The majority of Indonesians use social media to express their ideas as directly or indirectly in various ways of speech. The aims of the research are: how was the strategy of speech which used in humor context on social media to maintain the diversity of multicultural society in Republic of Indonesia, how was the implementation of politeness’s principle to maintain the diversity of multicultural society in Republic of Indonesia, and how was the function of speech and politeness to develop the diversity of multicultural society in Republic of Indonesia. The method used in the research was qualitative descriptive with pragmatic approach. The data were taken from social media and the technique of analysis used flow technique from the beginning up to the ending and were concluded by deductive technique. The result of the discussion are: strategy of speech used in humor context on social media consisted of:locution speech, illocution speech, and perlocution speech as the media to maintain the diversity of multicultural society in Republic of Indonesia, the implementation of politeness’s principle in humor context on social media as indirect speech as the media to maintain the diversity of multicultural society in Republic of Indonesia, the strategy function and politeness consisted of assuring function, educating, uniting, and entertaining contextually to maintain the diversity of multicultural society in Republic of Indonesia.
