Nativization and Formation of Collective Memory in Urban Design: a Semiotic Analysis of The Sultan Agung 2018 Movie Poster

As a form of urban culture, movies are closely related to the urban middle-class life. Movie posters as a cultural artifact as a part of urban design play a complex role in urban life, one of them is forming the collective memory within the society. The focus of this research is the Sultan Agung 2018 movie poster to observe the way cultural nativization works through the post-colonial framework. This nativization then synergized with the use of internet technology to form a collective memory of Sultan Agung in a way intended by the movie poster. The taxonomy of semiotics proposed by C.W. Morris was used to analyze the visual design to identify the signs of cultural nativization, The result shows that at the pragmatic level, there are indications of the work of cultural nativization as well as the de-Islamization of Indonesian history. Cultural nativization is closely related to the critical theory contained in the post-colonialism discourse. Cultural nativization contained in Sultan Agung 2018 movie poster is then seen as a legacy of colonial interests against this struggle for cultural identity of the Indonesian people