Research Article
Superlative Sign Typology of Curahan Hati – Harapan Warga Jakarta Political Advertising Video
@INPROCEEDINGS{10.4108/eai.21-12-2018.2282712, author={J Suryono and P I Astuti and N T Rahayu and M Widayati and Hariyanto Hariyanto}, title={Superlative Sign Typology of Curahan Hati -- Harapan Warga Jakarta Political Advertising Video}, proceedings={2nd Workshop on Language, Literature and Society for Education, Wol2SED 2018, December 21-22 2018, Solo, Indonesia}, publisher={EAI}, proceedings_a={WOL2SED}, year={2019}, month={3}, keywords={political advertisement video; confession; superlative sign}, doi={10.4108/eai.21-12-2018.2282712} }- J Suryono
P I Astuti
N T Rahayu
M Widayati
Hariyanto Hariyanto
Year: 2019
Superlative Sign Typology of Curahan Hati – Harapan Warga Jakarta Political Advertising Video
WOL2SED
EAI
DOI: 10.4108/eai.21-12-2018.2282712
Abstract
The article highlights the meaning construction phenomenon from a political advertising video entitled Curahan Hati - Harapan Warga Jakarta (Confession – Expectation from Jakarta People) through a hyper-semiotics analysis. It aims to describe the hyper-reality sense based on a number of sign typologies, which include proper sign, pseudo sign, false sign, recycled sign, artificial sign, and superlative sign. It adopted a Qualitative method for the study. The data source derived from 41 frames of the political advertising video’s scenes that show Jakarta people’s daily life. A Content Analysis was deployed as the data collecting technique. The findings revealed that the political advertising video entitled Curahan Hati - Harapan Warga Jakarta had utilized superlative sign domination, as it was designed to create a multiplicity of hyperbolic sense for the sake of political imagery
