Blusukan Cultural as a Political Power in The Regional Head Election of Surakarta

Blusukan has existed since the days of the Javanese kings. In the context of political communication, the blusukan carried out by political candidates aims to influence the voice of potential voters or to win the campaign. Attire, ways of speaking, language, posture and other attributes used by political candidates determine people's perception of the candidate's image. In order to attract public attention, political candidates use local cultural identities and attributes, namely Javanese culture to various places. Although we have entered the era of digital technology, but the strength of blusukan can still be felt today through the interpersonal communication between political candidates and the society. This research uses literature study method and documentation study from credible and reliable data. The data collected consists of two types, for instance primary and secondary data.Qualitative analysis is carried out in desk study, namely information retrieval and data collection through literature studies. The results showed: the society felt proud to be able to meet directly with the political candidates, blusukan had been able to influence the behavior of potential voters, and blusukan was very effective during the regional head election campaign