Communicating Disability Inclusion on Social Media: A Case Study @konekindonesia

The media has a responsibility and an important role to play in promoting disability inclusion. Unfortunately, the dynamics of the media industry in Indonesia means that the media fails to develop this responsibility and disability issues in the media have long been underrepresented and misrepresented.. The emergence of the internet and social media has created new opportunities for promoting disability inclusion to challenge the traditional structure. This research aimed to find out and explain how Konekin, a community formed to encourage the creation of an inclusive ecosystem in Indonesia, communicates disability inclusion on their social media, through the categories of posts they display and the dominant categories that emerge on their social media site. Krippendorff's content analysis via @konekindonesia Instagram posts was used to describe the elements and characteristics of the content. Based on the data analysis carried out, disability inclusion communication on the Konekin Instagram site is dominated by posts in the category of information on education and skills improvement activities, as well as posts in the category of educational narratives about disabilities. Both are in line with the concept of the social model of disability.