Proceedings of the First International Conference on Technology and Educational Science, ICSTES 2018, November 21-22 2018, Bali, Indonesia

Research Article

Development of Learning Materials PR Script Writing Shaped Flip Book

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  • @INPROCEEDINGS{10.4108/eai.21-11-2018.2282067,
        author={Fifit Fitriansyah and Hartati Muchtar and Diana Nomida Musnir},
        title={Development of Learning Materials PR Script Writing Shaped Flip Book},
        proceedings={Proceedings of the First International Conference on Technology and Educational Science, ICSTES 2018, November 21-22 2018, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={ICTES},
        year={2019},
        month={3},
        keywords={development learning materials flip book},
        doi={10.4108/eai.21-11-2018.2282067}
    }
    
  • Fifit Fitriansyah
    Hartati Muchtar
    Diana Nomida Musnir
    Year: 2019
    Development of Learning Materials PR Script Writing Shaped Flip Book
    ICTES
    EAI
    DOI: 10.4108/eai.21-11-2018.2282067
Fifit Fitriansyah1,*, Hartati Muchtar1, Diana Nomida Musnir1
  • 1: Universitas Negeri Jakarta
*Contact email: fitriansyah.fifit87@gmail.com

Abstract

The ability of lecturers in developing learning materials influences the success of the learning process, especially vendors of materials with an attractive look such as a flip book or ebook. This research aims to develop the learning materials of PR script writing in the form of ebook or flip book for students majoring Public Relations of UBSI. The development of learning materials used Dick and Carey model with Research and Development Approach of Borg and Gall which consists of 10 development stages modified by researcher. The result of this research is a textbook of PR script writing in the form of flip book (ebook). The learning result of students using flip book PR script writing as the learning materials increased by 93% compared to students who did not use The flip book PR script writing as much as 54%