Proceedings of the 2nd International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2022, 21-22 October 2022, Ruteng, Flores, Indonesia

Research Article

Learning to Write Persuasive Text Using Advertising Media for Students in High School Education Units

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  • @INPROCEEDINGS{10.4108/eai.21-10-2022.2329696,
        author={Stanislaus  Hermaditoyo and Beata Florentina Atu},
        title={Learning to Write Persuasive Text Using Advertising Media for Students in High School Education Units},
        proceedings={Proceedings of the 2nd International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2022, 21-22 October 2022, Ruteng, Flores, Indonesia},
        publisher={EAI},
        proceedings_a={ICEHHA},
        year={2023},
        month={5},
        keywords={language learning persuasive text},
        doi={10.4108/eai.21-10-2022.2329696}
    }
    
  • Stanislaus Hermaditoyo
    Beata Florentina Atu
    Year: 2023
    Learning to Write Persuasive Text Using Advertising Media for Students in High School Education Units
    ICEHHA
    EAI
    DOI: 10.4108/eai.21-10-2022.2329696
Stanislaus Hermaditoyo1,*, Beata Florentina Atu1
  • 1: Universitas Katolik Indonesia Santu Paulus Ruteng
*Contact email: stennlyhermaditoyo@gmail.com

Abstract

The purpose of this research is to analyze persuasive text learning using text as a medium to write persuasive text for learners in high school. The research method is a library study with reseracher himself as the main research instrument. The results of the study show that learning persuasive text at high school using ad text as a medium in writing persuasive texts results in an effective outcome. This is evidenced by the results of previous research that the authors examined. In the study it was discovered that after asking learners to write persuasive text with the help of advertising media, the ability to write persuasive text for learners increased, rather than before, because the text of the ad has the same characteristics as persuasive text, which invites and affects the reader. This means that learners succeed in learning to write persuasive text because the learning process uses advertising media as a "stimulus" to write persuasive text. Thus, learning to write persuasive text using ad media in high school can help teachers and students in the process of learning persuasive text.