The Influence of Principal Assertive Behavior in Overcoming the Spread of the Covid-19 Virus in Elementary Schools in West Manggarai, Indonesia

The principal is the leader of the school. Leaders must be able to display good behaviour to win hearts, minds, and emotions and drive the behaviour of teachers and staff to realise the school's vision/mission. One of the behaviours for the success of a leader is the application of assertive behaviour in his leadership. This study aims to describe the characteristics of the principal's assertive behaviour and the application of assertive behaviour as a school principal during the COVID-19 crisis At Elementary School Merombok. This study used a descriptive qualitative approach. They collected data using the method of observation, interviews, and documents. Data analysis and interpretation using the Miles and Huberman model. The validity of the data using triangulation of sources and techniques. The results of the study conclude that principals behave assertively, which is characterised by (1) delivering and receiving information, opinions, criticism, praise, needs, and feelings that indicate assertive behaviour skills and (2) broadly speaking, interactions made by principals show positive personalities, including openness, straightforwardness, and respect. The application of the principal's assertive behavior is manifested in (1) idealism and consistency in deciding and carrying out agreements, (2) caring for others and responsiveness to problems, and (3) not discriminating between seniors and juniors in interacting.