Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia

Research Article

Indigenous People: The Effect of Service Transactions on the Public Equity Satisfaction of the Siak Malay Ethnic

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  • @INPROCEEDINGS{10.4108/eai.21-10-2020.2311923,
        author={Romi Putra Hasan and Dasman  Lanin and Boni  Saputra},
        title={Indigenous People: The Effect of Service Transactions on the Public Equity Satisfaction of the Siak Malay Ethnic },
        proceedings={Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia},
        publisher={EAI},
        proceedings_a={TIC},
        year={2021},
        month={11},
        keywords={service transactions equity public satisfaction},
        doi={10.4108/eai.21-10-2020.2311923}
    }
    
  • Romi Putra Hasan
    Dasman Lanin
    Boni Saputra
    Year: 2021
    Indigenous People: The Effect of Service Transactions on the Public Equity Satisfaction of the Siak Malay Ethnic
    TIC
    EAI
    DOI: 10.4108/eai.21-10-2020.2311923
Romi Putra Hasan1,*, Dasman Lanin1, Boni Saputra1
  • 1: Universitas Negeri Padang, Indonesia
*Contact email: romiputrahasan@gmail.com

Abstract

The purpose of this study was to analyze the effect of service transactions (delivery, timeliness, professionalism, information, staff attitude, organizational politics) on the public equity satisfaction of the Siak Malay ethnic. This research is based on the not yet optimal service transactions at the Siak Regency Tourism Office in developing tourist destinations. This research uses a quantitative approach. The population in this study is the public Siak Malay ethnic. The sample in this study was determined purposive sampling technique using the Slovin formula with a tolerance level of 5% with the resulted in 277 respondents. Data collection using a questionnaire was distributed to respondents with measurements using a Likert scale. Data in this study were analyzed using simple and multiple regression. The results showed that there was a significant influence simultaneous effect of service transactions on public equity satisfaction by 52.2% and its contribution was quite convincing.