Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia

Research Article

Non-Verbal Elements of the Computer-Mediated Communications in the Property Company’s Instagram Accounts – A Content Analysis

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  • @INPROCEEDINGS{10.4108/eai.21-10-2020.2311862,
        author={Mochammad Surjo Koentjoro},
        title={Non-Verbal Elements of the Computer-Mediated Communications in the Property Company’s Instagram Accounts -- A Content Analysis},
        proceedings={Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia},
        publisher={EAI},
        proceedings_a={TIC},
        year={2021},
        month={11},
        keywords={instagram content analysis non-verbal communications instagram photo property industry bsd city alam sutera gading serpong},
        doi={10.4108/eai.21-10-2020.2311862}
    }
    
  • Mochammad Surjo Koentjoro
    Year: 2021
    Non-Verbal Elements of the Computer-Mediated Communications in the Property Company’s Instagram Accounts – A Content Analysis
    TIC
    EAI
    DOI: 10.4108/eai.21-10-2020.2311862
Mochammad Surjo Koentjoro1,*
  • 1: Universitas Multimedia Nusantara, Indonesia
*Contact email: mochammad.koentjoro@lecturer.umn.ac.id

Abstract

In the Industrial 4.0 age, many industrial practices are combined with the new smart technology. This trend also affects the property industry by the usage of Instagram interactive social media to build partnerships and interactions with the public. In the Instagram Feed, they utilize images, infographics, and videos. The public responds with views, likes, and comments. This research was carried out in the context of social media interactions and public reaction to analyze non-verbal elements of computer-mediated communication in the medium of photograph-only Instagram post. The methodology used is a content analysis of Instagram accounts of three property Companies. The derived information is evaluated further using Linear Regression. In some cases, it was observed that content that just use images, without text and graphics, generated more likes, such that non-verbal communication can be verified in some social media environments.