Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia

Research Article

Formulating Business Model Wedding Website Platform during Covid-19 Pandemic

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  • @INPROCEEDINGS{10.4108/eai.21-10-2020.2311856,
        author={Jatmika  Prajayastanda and Handy Nur Cahya},
        title={Formulating Business Model Wedding Website Platform during Covid-19 Pandemic},
        proceedings={Proceedings of the 1st Tidar International Conference on Advancing Local Wisdom Towards Global Megatrends, TIC 2020, 21-22 October 2020, Magelang, Jawa Tengah, Indonesia},
        publisher={EAI},
        proceedings_a={TIC},
        year={2021},
        month={11},
        keywords={business model wedding website platform covid-19 pandemic},
        doi={10.4108/eai.21-10-2020.2311856}
    }
    
  • Jatmika Prajayastanda
    Handy Nur Cahya
    Year: 2021
    Formulating Business Model Wedding Website Platform during Covid-19 Pandemic
    TIC
    EAI
    DOI: 10.4108/eai.21-10-2020.2311856
Jatmika Prajayastanda1,*, Handy Nur Cahya2
  • 1: Diponegoro University, Indonesia
  • 2: Dian Nuswantoro University, Indonesia
*Contact email: jatmikaprajayastanda@lecturer.undip.ac.id

Abstract

Marriage has always been being one of the important events that occur in every human life cycle. The number of marriages is running high from a year to year basis. In Indonesia there are 1,8 million marriages occur each year in 2015-2017. It is nearly impossible during the Covid-19 pandemic invasion to carry a regular marriage event like ever before. The Government restricts crowd-gathering activities, such as the wedding party, to tackle the Covid-19 outbreaks. It causes people who want to get married quite worried, delay, or even cancel the wedding party. Technology plays a significant role in developing innovation. Online wedding receptions are the solution. Wemary is a startup engaged in a marriage that offers innovative integrated wedding services such as online reception. These research aims are to develop and modify Wemary’s business model through the business model canvas approximation. A qualitative method was used in this study. Data are collected from an interview with CV Putra Nugraha Wedding, the survey with twenty-five potential customers, and literacy assessments. This study indicates the Wemary service was exciting and worth a try, but for some elderly, Wemary service seems uncommon. This research uses primary data obtained from the analysis of two different kinds of questionnaires and interviews. This study develops the business.