Penyengat Island Halal Tourism Within the Framework of Local Wisdom

Halal tourism development must be in line with respect for socio-cultural values and local wisdom. The Malay tribe, which is synonymous with Islam, is a major force for the development of halal tourism on Penyengat Island. Cultural, historical and religious tourism is the main attraction for the development of halal tourism on Penyengat Island, which of course involves the role of the local cultural community. This study aims to analyze the role of the cultural community in the development of halal tourism on Penyengat Island. This study uses a descriptive qualitative approach, through interviews and literature studies. The Riau Islands LAM gave the idea that halal tourism should be built following the rules of Malay customs. The Aksi Bangun Negeri Foundation contributed to the preservation of Malay cultural values through the Penyengat Island movement to UNESCO world heritage by exploring the special values of Penyengat Island, namely outstanding local value, outstanding national value, outstanding regional value, and outstanding international value. The Indera Sakti Island Penyengat Cultural Foundation contributed to the preservation of Malay culture in terms of saving the ancient Riau manuscripts . The suggestions given are to increase the role of the cultural community in creating tour packages containing local Muslim identities and optimizing the application of Malay culture and customs in the lives of local communities.