Traditional Market Problems in Semarang City

The development of the current era has an impact on declining community desire to stroll in traditional markets. This is evident from the increasingly traditional market in Semarang City; there even some markets that are experiencing closure. There is a revitalization effort done by the Government of Semarang City also does not seem to bring significant results to improve performance in the traditional market of Semarang City. The objective of this research is Bulu traditional market. This research describes the problem that experienced by traditional market in Semarang City. The method of research done is with qualitative descriptive analysis. The results showed the traditional market problem in Semarang City is a decline in turnover caused by the decline in the number of consumers who shop in traditional markets. Traders feel that the buyer feels lazy to climb upstairs while the trader their selves also feels that the multilevel market also complicate traders to include merchandise because there is no access to the vehicle and the trader should bring the whole through stairs. This condition indicates that the new building in the traditional market does not meet the needs of business traders. Traders in the traditional market also complained about the high cost of rent so that traders feel that selling in the traditional market is now less profitable when compared to entrust trades in the modern market.