Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019, 21-22 October 2019, Semarang, Central Java, Indonesia

Research Article

Campaigning Online and Offline: The use of YouTube Movie in the Movement Against Environmental Destruction in the Movie “Samin vs Semen”

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  • @INPROCEEDINGS{10.4108/eai.21-10-2019.2294459,
        author={Wijayanto  Wijayanto and Hendra Try Ardianto and Esther Sri Astuti S. A},
        title={Campaigning Online and Offline: The use of YouTube Movie in the Movement Against Environmental Destruction in the Movie “Samin vs Semen”},
        proceedings={Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019,  21-22 October 2019, Semarang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICISPE},
        year={2020},
        month={4},
        keywords={campaign youtube movie environmental movement environmental destruction},
        doi={10.4108/eai.21-10-2019.2294459}
    }
    
  • Wijayanto Wijayanto
    Hendra Try Ardianto
    Esther Sri Astuti S. A
    Year: 2020
    Campaigning Online and Offline: The use of YouTube Movie in the Movement Against Environmental Destruction in the Movie “Samin vs Semen”
    ICISPE
    EAI
    DOI: 10.4108/eai.21-10-2019.2294459
Wijayanto Wijayanto1,*, Hendra Try Ardianto1, Esther Sri Astuti S. A1
  • 1: Universitas Diponegoro, Indonesia
*Contact email: wijabaru@gmail.com

Abstract

This paper examines the use of movie uploaded in the YouTube channel (YouTube’s movie) as an instrument for campaign against environmental destruction in the case of movie entitled Samin vs Semen. As a method, this study combined discourse analysis of the movie, content analysis of the YouTube’s comments and in-depth interviews with the CSO’s activists. The research found as follows: first of all, the movie framed the people of Samin as the defender of environmental protection in Kendeng mountains. Meanwhile, the concrete factory was framed as the perpetrator of environmental destruction in Kendeng area. Thus, conflict between the people of Samin and the concrete factory was framed as the conflict between the good and the evil. Second, the uploaded movie has been viewed hundred thousand of times by the citizens, liked by thousands and commented by hundred. The YouTube has raised the awareness of the citizens about the existence of environmental destruction and the fights against it and has provided the cites for discussion about the issues. Finally, the uploaded movie in YouTube has been used as instrument for international consolidation among the people of Samin, influenced the agenda setting of the national and international media and expanded the movement to protest the concrete factory both on the national and international level.