Political Communication to Increase Voter Participation in Kendal Regional Election

Recently Indonesia is in the era of democratization and digitalization in democratic development, which demands openness, freedom of information by all levels of society. In fostering trust and support for political interests, it requires a more flexible activity. Trust is a process of political communication for both verbal and non-verbal which is built to make people feel that they have the power to convey their thought. This requires information that does not cause negative effects. When one of the elements is dominant and it is not transparent then it will lead to a conflict. An access or communication that runs well will provide information or policies in forming opinions that will increase the participation of citizens in decision making. The role of political communication takes place through channels of political communication in various forms and levels. Theoretically this study examines political communication and political participation as well as factors that increases citizens’ participation in political activities. The findings of this discussion are the way of political communication through aestheticization, authenticity, and branding.