The Motivation of SMEs to Sale Online in Market Place to Increase Sales Performances

This research aims to find out the motivation of SMEs to make online sales to improve business performance. The development of the internet is so rapid that all of the country. The development and improvement of infrastructure by the government has greatly helped the reach and quality of the internet in Indonesia. Data on internet user penetration shows that the development of the internet in Indonesia continues to experience an increase in users. Currently so many transactions that occur through online, including market places are increasingly popular. The development of the internet has been used extensively by MSMEs in Indonesia. Marketing strategy carried out through the market place is expected to be able to increase MSME sales. This research is analytical descriptive and by in-depth interviews. Primary data, in this study primary data were obtained from the results of in-depth interviews with key people selected for SMEs who sell products online. Secondary data, obtained from documents, regulations and other forms that can provide information related to this research. Coffee businesses run by MSMEs can increase sales after doing online. The comparison that can be done is before making online sales, the real comparison that can be seen is the sale of coffee products which initially only sold 30 kg a month and increased to 300 kg, about 10 times the initial sales. This shows that the power of going online is a very significant one to increase sales, especially for MSMEs.