Social Campaign on Protection of Endemic Animal Protection in North Maluku through Social Media

Aketajawe National Park - Lolobata (TNAL) of North Maluku is designated as one of the conservation areas in Indonesia because it has an important role in preserving the living natural resources and the uniqueness of its ecosystem. With the legal protection of endemic endangered species of birds that are almost extinct, will minimize poaching and illegal trade that is rife. This study uses a qualitative descriptive approach to illustrate how campaign strategies are carried out through social media in an effort to protect the uniqueness of endemic rare bird ecosystems in Maluku. This study found that the efforts of social campaigns using social media carried out by the North Maluku Aketajawe National Park Conservation Center were carried out with the #conservasitamannasional national slogan. The idea came out as a result of social reality that occurred about the events that occurred and other matters relating to endemic animal protection. The discourse they convey is given the hashtag (#) or the term is hashtag. This research argues, to change in this situation, it is demanded to change the pattern of social campaigns carried out by adjusting the level of penetration of social media users in the North Maluku area.