Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019, 21-22 October 2019, Semarang, Central Java, Indonesia

Research Article

Business Model Analysis Badong Costume Smes Gandu Village, Temanggung District Using the Canvas Model Business Approach

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  • @INPROCEEDINGS{10.4108/eai.21-10-2019.2294358,
        author={Dina Lestari Purbawati and Agung  Budiatmo and Ilham  Ainuddin and Nurul Imani Kurniawati},
        title={Business Model Analysis Badong Costume Smes Gandu Village, Temanggung District Using the Canvas Model Business Approach},
        proceedings={Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019,  21-22 October 2019, Semarang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICISPE},
        year={2020},
        month={4},
        keywords={badong costume traditional art business canvas model},
        doi={10.4108/eai.21-10-2019.2294358}
    }
    
  • Dina Lestari Purbawati
    Agung Budiatmo
    Ilham Ainuddin
    Nurul Imani Kurniawati
    Year: 2020
    Business Model Analysis Badong Costume Smes Gandu Village, Temanggung District Using the Canvas Model Business Approach
    ICISPE
    EAI
    DOI: 10.4108/eai.21-10-2019.2294358
Dina Lestari Purbawati1,*, Agung Budiatmo1, Ilham Ainuddin1, Nurul Imani Kurniawati1
  • 1: Universitas Diponegoro, Indonesia
*Contact email: dinapyu@gmail.com

Abstract

This research is motivated by the importance of encouraging Indonesian culture in the international eyes and improving the welfare of local communities. Badong Costume as a traditional Indonesian art product have good potential to be able to penetrate the global market. At present, SMEs who make badong Costume in Gandu Village, Tembarak Subdistrict, Temanggung Regency, their markets are limited to the subdistrict area and have not yet made much economic contribution to businesses. This increase can be achieved by using the Business Model Canvas. The purpose of this research is to determine the readiness of the Badong Costume SME business (analyzed using the canvas model business approach). The Business Model Canvas explains about 9 building blocks that show how companies are more productive. This type of research is a descriptive study with qualitative methods. The results of this study indicate that SMEs Badong Shirt has not implemented the Business Model Canvas properly. Based on the Importance Performance Analysis Matrix, SME Badong Costume has a lack of management. This causes these SMEs to become unproductive. The findings are used to formulate a general strategy that can be used in the traditional arts industry.