Technology Acceptance of e-Commerce Based on Smartphone Application on MSMEs in Grobogan and Jepara

Indonesia is one of the countries with the highest e-commerce growth rates in the world. However, the use of e-commerce applications, especially based on android smartphones by MSMEs is still lacking. This study aims to prove the effect of perceived ease of use and perceived usefulness on attitude toward using and behavioral intention to use on MSMEs in Grobogan and Jepara Regencies toward using smartphones. The study population is all MSMEs that are guided by the Industry and Trade Office of Central Java Province in Grobogan and Jepara Regencies. The research sample was taken by purposive sampling. Data collection methods using questionnaire, interview, observation and documentation. The measurement scale uses a Likert scale. Data analysis techniques include descriptive and inferential analysis using linear regression analysis. The results showed that perceived ease of use was not significant as a predictor of perceived usefulness; Perceived ease of use has a positive and significant effect on attitude toward using; perceived usefulness has a positive and significant effect on attitude toward using; perceived usefulness has no significant effect on behavioral intention to use; attitude toward using has positive and significant effect on behavioral intention to use.