Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019, 21-22 October 2019, Semarang, Central Java, Indonesia

Research Article

Technology Acceptance of e-Commerce Based on Smartphone Application on MSMEs in Grobogan and Jepara

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  • @INPROCEEDINGS{10.4108/eai.21-10-2019.2294351,
        author={Andi  Wijayanto and Agus Hermani D. Seno},
        title={Technology Acceptance of e-Commerce Based on Smartphone Application on MSMEs in Grobogan and Jepara},
        proceedings={Proceedings of the 4th International Conference on Indonesian Social and Political Enquiries, ICISPE 2019,  21-22 October 2019, Semarang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICISPE},
        year={2020},
        month={4},
        keywords={perceived ease of use; perceived usefulness; attitude toward using; behavioral intention to use},
        doi={10.4108/eai.21-10-2019.2294351}
    }
    
  • Andi Wijayanto
    Agus Hermani D. Seno
    Year: 2020
    Technology Acceptance of e-Commerce Based on Smartphone Application on MSMEs in Grobogan and Jepara
    ICISPE
    EAI
    DOI: 10.4108/eai.21-10-2019.2294351
Andi Wijayanto1,*, Agus Hermani D. Seno1
  • 1: Universitas Diponegoro, Indonesia
*Contact email: andiwijayanto@lecturer.undip.ac.id

Abstract

Indonesia is one of the countries with the highest e-commerce growth rates in the world. However, the use of e-commerce applications, especially based on android smartphones by MSMEs is still lacking. This study aims to prove the effect of perceived ease of use and perceived usefulness on attitude toward using and behavioral intention to use on MSMEs in Grobogan and Jepara Regencies toward using smartphones. The study population is all MSMEs that are guided by the Industry and Trade Office of Central Java Province in Grobogan and Jepara Regencies. The research sample was taken by purposive sampling. Data collection methods using questionnaire, interview, observation and documentation. The measurement scale uses a Likert scale. Data analysis techniques include descriptive and inferential analysis using linear regression analysis. The results showed that perceived ease of use was not significant as a predictor of perceived usefulness; Perceived ease of use has a positive and significant effect on attitude toward using; perceived usefulness has a positive and significant effect on attitude toward using; perceived usefulness has no significant effect on behavioral intention to use; attitude toward using has positive and significant effect on behavioral intention to use.