Research Article
IB Times: Muhammadiyah Younger Generation’s Adaptation to New Media Usage in The Digital Era
@INPROCEEDINGS{10.4108/eai.21-10-2019.2291541, author={Filosa Gita Sukmono and Fajar Junaedi}, title={IB Times: Muhammadiyah Younger Generation’s Adaptation to New Media Usage in The Digital Era}, proceedings={Proceedings of the 1st Hasanuddin International Conference on Social and Political Sciences, HICOSPOS 2019, 21-22 October 2019, Makassar, Indonesia}, publisher={EAI}, proceedings_a={HICOSPOS}, year={2020}, month={2}, keywords={ib times muhammadiyah digital media young generation}, doi={10.4108/eai.21-10-2019.2291541} }- Filosa Gita Sukmono
Fajar Junaedi
Year: 2020
IB Times: Muhammadiyah Younger Generation’s Adaptation to New Media Usage in The Digital Era
HICOSPOS
EAI
DOI: 10.4108/eai.21-10-2019.2291541
Abstract
Muhammadiyah is the most significant modern Islamic organization in Indonesia. As a modern organization, Muhammadiyah has realized the importance of mass media. This awareness is marked by the publication of Suara Muhammadiyah magazine, which has been published for more than 100 years. This magazine is recognized as the oldest Islamic magazine in Indonesia that is still disseminated. Unfortunately, when entering the digital era, Muhammadiyah did not react as quick as in the print media. Realizing Muhammadiyah's travails in facing the digital age, a group of young Muhammadiyah took an initiative to publish online digital media so-called the IB Times. Against the background, this research aims to explore how the IB Times editorial policies deal with new patterns in media diet. This research found that the IB Times is different from Muhammadiyah’s previous digital media. The IB Times is not only for Muhammadiyah members but also to reach wider audiences. The writing style in the IB Times is designed for young digital readers