Empowerment of Poor Women to Improve Prosperous Life in Bandar Jaya, Lampung Province (Case Study of PT Permodalan Nasional Madani)

This study aims to explain the empowerment of PT PNM to poor women in increasing a prosperous life in Bandar Jaya, Lampung Province. Pre-prosperous society is a social problem that continues to exist because housewives are not empowered optimally even though they have good potential. Whereas women's empowerment programs can be a solution in alleviating poverty that afflicts pre-prosperous communities. This qualitative research uses empowerment theory in the form of enabling, empowering and protecting as an analytical tool. The results show that the existence of this program from PT PNM has been proven to increase the productivity of poor women so that their income automatically increases and they turn into prosperous women. PT PNM conducts empowerment in the form of enabling, empowering and protecting. PT PNM also applies the theory of religiosity in the form of religious belief and religious practice. The enabling factor, PT PNM creates interaction situations, starting from the pattern of interaction between PT PNM and poor women, or fellow poor women, which is proportional between the two when the activity takes place. The empowering factor, PT PNM emphasizes the subject's recognition of the "ability" or "power" possessed by poor women. Then, PT PNM also protects the rights of poor women so that poor women feel protected when carrying out economic activities. PT PNM also creates a religious atmosphere that is both vertical and horizontal.