Research Article
The Effect of Entrepreneurial Networking and Entrepreneurial Marketing on MSMEs Performance through Product Innovation (Case Study in East Java)
@INPROCEEDINGS{10.4108/eai.20-9-2019.2297057, author={Eva Mufidah and Ascosenda Ika Rizqi and Anis Eliyana and Indrianawati Usman and A. Ratna Pudyaningsih and Vita Fibriyani}, title={The Effect of Entrepreneurial Networking and Entrepreneurial Marketing on MSMEs Performance through Product Innovation (Case Study in East Java)}, proceedings={Proceedings of the Third International Seminar on Recent Language, Literature, and Local Culture Studies, BASA, 20-21 September 2019, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={BASA}, year={2020}, month={6}, keywords={msmes entrepreneurial networking entrepreunerial marketing inovation sem}, doi={10.4108/eai.20-9-2019.2297057} }- Eva Mufidah
Ascosenda Ika Rizqi
Anis Eliyana
Indrianawati Usman
A. Ratna Pudyaningsih
Vita Fibriyani
Year: 2020
The Effect of Entrepreneurial Networking and Entrepreneurial Marketing on MSMEs Performance through Product Innovation (Case Study in East Java)
BASA
EAI
DOI: 10.4108/eai.20-9-2019.2297057
Abstract
The growth of micro businesses in Indonesia, especially in the City of Pasuruan is very rapid. In Pasuruan City in 2017 it was explained that there were approximately 30 thousand micro businesses with various sectors. Micro businesses are not only required to have good entrepreneurial networking and marketing, but also must be able to compete with other micro businesses. This study aims to determine how the influence of entrepreneurial networking and marketing on the performance of micro businesses through product innovation. The population of the furniture business is ± 675 MSMEs, the sample taken is 135 MSMEs entrepreneurs. By using SEM analysis techniques, the results show that entrepreneurial networking and entrepreneurial marketing affect the performance of MSMEs but for product innovation it does not have an impact on the performance of MSMEs so that this needs to be a concern for the government of Pasuruan City for progress for MSMEs entrepreneurs.
