The Role Of The Herbalist In Building The Identity Of Madurese Traditional Herbal Medicine (Jamu)

Herbalists play an important role in building the identity of Madurese traditional herbal medicine, or jamu. They are aware that their product needs a cultural identity so that it will be easier to remember, imagine, and describe to their children and grandchildren in generations to come, as well as to the consumer. It is the duty of future generations to remember, reconstitute, and recreate the meaning of the past for the present day. Members of the young generation today face social, political, and cultural changes on both a global and a local level. They must make choices, none of which are easy. PoThe method used in this research, which aims to understand how people interact and work together through daily life phenomena, based on a structured cultural concept, combines techniques of observation, interviewing, and documentary analysis to record people’s communication and behaviour in a particular social background. The role of the herbalist is still important today because not everyone possesses the skills needed to make jamu. Becoming a herbalist entails more than simply mixing together a number of plants or herbs to make jamu. Herbalists must also give directions to their assistants. They need to understand the illnesses that their customers frequently suffer from and have the ability to communicate well with their customers. It is these skills that have enabled the tradition of drinking jamu to continue up to the present day.