Research Article
The History of Beauty Discourse in Indonesia
@INPROCEEDINGS{10.4108/eai.20-9-2019.2296705, author={Siti Hajar Mahrunnisa and Dwi Susanto and Susanto Susanto}, title={The History of Beauty Discourse in Indonesia}, proceedings={Proceedings of the Third International Seminar on Recent Language, Literature, and Local Culture Studies, BASA, 20-21 September 2019, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={BASA}, year={2020}, month={6}, keywords={history beauty discourse beauty discourse}, doi={10.4108/eai.20-9-2019.2296705} }- Siti Hajar Mahrunnisa
Dwi Susanto
Susanto Susanto
Year: 2020
The History of Beauty Discourse in Indonesia
BASA
EAI
DOI: 10.4108/eai.20-9-2019.2296705
Abstract
Beauty is an interesting object to discuss. Beauty would always associate to women but beauty also part of human culture. Beauty discourse that created from power and industry have so many effects in human’s life and society. This study aims to describe the history of beauty discourse that exists in Indonesia This study is conducted through Michel Foucault’s archaeology method in order to disclose the various system and ideas, as well as to examine the origin and development on the beauty discourse in Indonesia. The results of this study are a description of the history of beauty discourse that exists and emerged in Indonesia. Those discourses of beauty are sorted into four periods: (1) the era of the Hindu-Buddhist kingdom, (2) pre-independence era, (3) post-independence era, and (4) reformation era. The discourse of beauty that emerged during the Hindu-Buddhist kingdom and pre-independence until post-independence was closely related to those who were in power. Meanwhile, the discourse of beauty that existed during the reformation period was more related to those who were dominant in the beauty industry. Currently the Korean beauty discourse is the dominant one. It emerged and developed along with the growth of Korean popular culture in Indonesia.