Research Article
The Millenial Need of Broadband on Gunungkidul’s Coastal Area for Sustainable Tourism Destination
@INPROCEEDINGS{10.4108/eai.20-9-2019.2292120, author={Septiono Eko Bawono and Samsuharjo Samsuharjo}, title={The Millenial Need of Broadband on Gunungkidul’s Coastal Area for Sustainable Tourism Destination }, proceedings={Proceedings of the 2nd International Conference of Science and Technology for the Internet of Things, ICSTI 2019, September 3rd 2019, Yogyakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTI}, year={2020}, month={3}, keywords={sustainable tourism destination gunungkidul coastal areas broadband}, doi={10.4108/eai.20-9-2019.2292120} }- Septiono Eko Bawono
Samsuharjo Samsuharjo
Year: 2020
The Millenial Need of Broadband on Gunungkidul’s Coastal Area for Sustainable Tourism Destination
ICSTI
EAI
DOI: 10.4108/eai.20-9-2019.2292120
Abstract
Last 7 years, tourism at Gunungkidul has been visited tremendous tourists. The most favorite destination are beaches on coastal areas. This emerging destination is influenced by digital world largely. The research aims to determine the need of internet access on coastal areas. Identifying the 8Ps component’s extended marketing mix, beaches as product serve the tourist satisfy. The research steps are identifying physical aspect (existing, infrastructure, amenities) and stake holder perception (tourist, expert community, local governement, and investor). The approach used mix method (qualitative and quantitative) to collect data (primary and secondary data). Collecting primary data by interviewing the key person. Validating the finding held focus group discussion at the end of research schedule. SWOT analysis is used to identify the stength, weakness, opprtunity and threat the coastal areas. The result shows the need of broadband to encourage sustainability tourism on coastal areas. The new branding will attract the tourists entireworld.
