Proceedings of the 2nd International Conference of Science and Technology for the Internet of Things, ICSTI 2019, September 3rd 2019, Yogyakarta, Indonesia

Research Article

Implicature of Kacang Dua Kelinci Advertisements on The Version of Teman Kebersamaan and Its Implication in Speaking Course

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  • @INPROCEEDINGS{10.4108/eai.20-9-2019.2290823,
        author={Prapti Wigati Purwaningrum},
        title={Implicature of Kacang Dua Kelinci Advertisements on The Version of Teman Kebersamaan and Its Implication in Speaking Course},
        proceedings={Proceedings of the 2nd International Conference of Science and Technology for the Internet of Things, ICSTI 2019, September 3rd 2019, Yogyakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSTI},
        year={2020},
        month={3},
        keywords={implicatures semiotics kacang dua kelinci advertisement on the version of teman kebersamaan speaking course},
        doi={10.4108/eai.20-9-2019.2290823}
    }
    
  • Prapti Wigati Purwaningrum
    Year: 2020
    Implicature of Kacang Dua Kelinci Advertisements on The Version of Teman Kebersamaan and Its Implication in Speaking Course
    ICSTI
    EAI
    DOI: 10.4108/eai.20-9-2019.2290823
Prapti Wigati Purwaningrum1,*
  • 1: Universitas Bina Sarana Informatika, Indonesia
*Contact email: Prapti.pwp@bsi.ac.id

Abstract

Various types of advertisements appear on television and it is not only a means to convey or promote a product but also as a tool to convey messages. In this paper, the writer wants to know how the implied messages or implicatures appear in an advertisement and its implications on the Conversation for Specific Purposes subject. Kacang Dua Kelinci advertisement on the version of Teman Kebersamaan is taken as a data source. The data of this study is the narratives in the advertisement. The approach in this study is qualitative with content analysis. The theory used to analyze the data is the implicature theory of Grice, the semiotic theory of Peirce and the relevance theory of Sperber & Wilson. The conclusions of this analysis are kacang dua kelinci advertisement on the version of teman kebersamaan shows the meaning implied that mobile phones are not only a device that is able to get people closer but also to get people away. By knowing the meaning implied of the advertisement helps the students to choose what the quite easy way to motivate, understand in getting the ideas in improving English speaking skill. An advertisement would be one of the topic discussion and learning model in speaking course. By using it, the students would be more confidence, high motivation, curiosity, and creativity in speaking