Proceeding of the 2nd International Conference Education Culture and Technology, ICONECT 2019, 20-21 August 2019, Kudus, Indonesia

Research Article

The Strategic Orientation of Entrepreneurship on The Small and Medium Business At Batik Kudus As A Heritage Culture

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  • @INPROCEEDINGS{10.4108/eai.20-8-2019.2288123,
        author={Nafi’ Inayati Zahro and Sutono Sutono and Noor Latifah},
        title={The Strategic Orientation of Entrepreneurship on The Small and Medium Business At Batik Kudus As A Heritage Culture},
        proceedings={Proceeding of the 2nd International Conference Education Culture and Technology, ICONECT 2019, 20-21 August 2019, Kudus, Indonesia},
        publisher={EAI},
        proceedings_a={ICONECT},
        year={2019},
        month={10},
        keywords={batik marketing production management smes},
        doi={10.4108/eai.20-8-2019.2288123}
    }
    
  • Nafi’ Inayati Zahro
    Sutono Sutono
    Noor Latifah
    Year: 2019
    The Strategic Orientation of Entrepreneurship on The Small and Medium Business At Batik Kudus As A Heritage Culture
    ICONECT
    EAI
    DOI: 10.4108/eai.20-8-2019.2288123
Nafi’ Inayati Zahro1,*, Sutono Sutono1, Noor Latifah1
  • 1: Universitas Muria Kudus, Gondang Manis PO. BOX 53 Bae, Kudus, Central Java, Indonesia Phone (+62291) 438229, Fax (+62291)437198
*Contact email: nafi'.inayati@umk.ac.id

Abstract

Kudus is a small town with a variety of diversity found in the community. In the city of Kudus there are also 2 Sunan namely “Sunan Muria” and “Sunan Kudus”. Sunan Kudus himself left a teaching "Gusjigang", which is an acronym for "bagus, ngaji, dagang". This philosophy motivates Kudus residents in trading and entrepreneurship, in Kudus the trade and SME sectors are the economic drivers and one of the backbone of the economy of Kudus Regency, including Kudus Batik. The Kudus Batik Industry is an industry that elevates the local wisdom culture of the "Local Wisdom" of Kudus Regency, in terms of its motives raising the local culture and the folklore of Kudus into a uniqueness & distinctiveness compared to other batik. In the product development program, the theme of the sacred batik was focused on activities (1) Marketing and management training, (2) Digital marketing training, (3) Batik application training and assistance with J Batik Digital Program, (4) Production Improvement, (5) Marketing Expanses.