Research Article
Millennials Consumers Preference towards Provided Neighborhood Facilities in Housing
@INPROCEEDINGS{10.4108/eai.20-6-2020.2300570, author={Ni Putu Widya Oktavyani and Dalhar Susanto and Azrar Hadi Ramli}, title={Millennials Consumers Preference towards Provided Neighborhood Facilities in Housing}, proceedings={Proceedings of the 3rd International Conference on Advance \& Scientific Innovation, ICASI 2020, 20 June 2020, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICASI}, year={2020}, month={9}, keywords={preference millennials consumer neighborhood facility housing real estate}, doi={10.4108/eai.20-6-2020.2300570} }- Ni Putu Widya Oktavyani
Dalhar Susanto
Azrar Hadi Ramli
Year: 2020
Millennials Consumers Preference towards Provided Neighborhood Facilities in Housing
ICASI
EAI
DOI: 10.4108/eai.20-6-2020.2300570
Abstract
Millennials, those who were born between 1980 and 2000, are becoming the next big consumer target in house markets as they are entering the young adult age. To appeal to millennials, the developers need to understand the factors that influence their decision since housing purchase is a very complex decision-making activity. There are some factors such as economy, lifestyle, and physical factor. The physical factors have one of the key factors to inspire millenials in purchasing a house, especially neighborhood facilities. The aim of this study is to identify the types of neighborhood facilities that are highly prioritized by millennials, and examine the correlation based on socio – economic background. This study is a qualitative research with data collection by distributing an online questionnaire with open ended answers, and cross tabulation. In general, millennials have highest preference for open space, parks, and sports facilities. This research can serve as an inspiration to determine neighborhood facilities in real estate.
