Research Article
Analysis Of Interest of Gen Z in Bridal Clothes: A Comparison Study Between Surabaya Veiled Wedding Dress with and Veiled Long Wedding Dress
@INPROCEEDINGS{10.4108/eai.20-10-2022.2328888, author={Marniati Marniati and Peppy Mayasari and Makrifatun Makrifatun and Mita Yunita and Jasmine Nadhiyfa Syanni}, title={Analysis Of Interest of Gen Z in Bridal Clothes: A Comparison Study Between Surabaya Veiled Wedding Dress with and Veiled Long Wedding Dress}, proceedings={Proceedings of the 4th Annual Conference of Engineering and Implementation on Vocational Education, ACEIVE 2022, 20 October 2022, Medan, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ACEIVE}, year={2023}, month={5}, keywords={gen z veiled surabaya bride long veiled wedding dress}, doi={10.4108/eai.20-10-2022.2328888} }- Marniati Marniati
Peppy Mayasari
Makrifatun Makrifatun
Mita Yunita
Jasmine Nadhiyfa Syanni
Year: 2023
Analysis Of Interest of Gen Z in Bridal Clothes: A Comparison Study Between Surabaya Veiled Wedding Dress with and Veiled Long Wedding Dress
ACEIVE
EAI
DOI: 10.4108/eai.20-10-2022.2328888
Abstract
This research aimed to find out the interest of Gen Z in the city of Surabaya for wedding clothing, especially for hijabers, it is reviewed from the interest variables of Gen Z, the uniqueness of the Surabaya veiled wedding dress and the veiled long wedding dress. Using a quantitative approach with a correlational design, the data were analyzed by regression analysis and exploratory factor analysis to prove that the Gen Z of Surabaya is a determining factor in the development of traditional veiled wedding dresses. The research findings are (1) Age, family and environmental factors of Gen Z influence the interest in wearing a Surabaya veiled wedding dress and the veiled long wedding dress. (2) The Surabaya veiled wedding dress, the long kebaya indicator is more interesting than the crowned hijab and local fabrics. (3) The veiled long wedding dress, on the indicator of a crowned hijab, is more interesting than a long dress. (4) Long kebaya and crowned hijab have a higher chance to enter the fashion entrepreneurship industry.
