Research Article
The Influence of Religiosity toward Costumers 'Decision Making in Choosing Bank Riau Kepri Sharia Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler – Armstrong)
@INPROCEEDINGS{10.4108/eai.20-10-2021.2316455, author={Hansen Rusliani and Rafidah Rafidah and Nur Syam and Suryani Suryani and Muhammad Lathoif Ghozali and Nur Kholis and Iskandar Ritonga and Rokhmat Subagiyo}, title={The Influence of Religiosity toward Costumers 'Decision Making in Choosing Bank Riau Kepri Sharia Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler -- Armstrong)}, proceedings={Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi, Indonesia}, publisher={EAI}, proceedings_a={ICIIS AND ICESTIIS}, year={2022}, month={2}, keywords={religiosity customer decision conventional consumer behavior theory islamic consumer behavior}, doi={10.4108/eai.20-10-2021.2316455} }- Hansen Rusliani
Rafidah Rafidah
Nur Syam
Suryani Suryani
Muhammad Lathoif Ghozali
Nur Kholis
Iskandar Ritonga
Rokhmat Subagiyo
Year: 2022
The Influence of Religiosity toward Costumers 'Decision Making in Choosing Bank Riau Kepri Sharia Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler – Armstrong)
ICIIS AND ICESTIIS
EAI
DOI: 10.4108/eai.20-10-2021.2316455
Abstract
The research aims to achieve the objectives of analyzing the extent of the influence of religiosity towards decision making to be a customer of Bank Riau Kepri Sharia, Indonesia. This reseach used explanatory quantitative, intended to explain the relationship among variables to examine a hypothesis. The population of this study is all customers of Bank Riau Kepri Sharia in the year 2021. Total samples are 205 respondents, to determine the sample using multivariate analysis Jhon Hair. In order to answer the problems formulated in this study using Structural Equation Modeling (SEM) is conducted. Based on the discussion and analysis, the result reveals conclusion that religiosity has influence towards decision-making to be a customer of Bank Riau Kepri Sharia, which means that increasing the religiosity influence the decision to be a customer of Bank Riau Kepri Sharia. The transformation of conventional consumer behavior theory, Kotler – Armstrong to be Islamic consumer behavior.
