Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi, Indonesia

Research Article

The Influence of Religiosity toward Costumers 'Decision Making in Choosing Bank Riau Kepri Sharia Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler – Armstrong)

Download472 downloads
  • @INPROCEEDINGS{10.4108/eai.20-10-2021.2316455,
        author={Hansen  Rusliani and Rafidah  Rafidah and Nur  Syam and Suryani  Suryani and Muhammad Lathoif Ghozali and Nur  Kholis and Iskandar  Ritonga and Rokhmat  Subagiyo},
        title={The Influence of Religiosity toward Costumers 'Decision  Making in Choosing Bank Riau Kepri Sharia  Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler -- Armstrong)},
        proceedings={Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi, Indonesia},
        publisher={EAI},
        proceedings_a={ICIIS AND ICESTIIS},
        year={2022},
        month={2},
        keywords={religiosity customer decision conventional consumer behavior theory islamic consumer behavior},
        doi={10.4108/eai.20-10-2021.2316455}
    }
    
  • Hansen Rusliani
    Rafidah Rafidah
    Nur Syam
    Suryani Suryani
    Muhammad Lathoif Ghozali
    Nur Kholis
    Iskandar Ritonga
    Rokhmat Subagiyo
    Year: 2022
    The Influence of Religiosity toward Costumers 'Decision Making in Choosing Bank Riau Kepri Sharia Tembilahan Kota, Indonesia (Transformation of Conventional Consumer Behavior Theory, Kotler – Armstrong)
    ICIIS AND ICESTIIS
    EAI
    DOI: 10.4108/eai.20-10-2021.2316455
Hansen Rusliani1,*, Rafidah Rafidah1, Nur Syam2, Suryani Suryani2, Muhammad Lathoif Ghozali2, Nur Kholis2, Iskandar Ritonga2, Rokhmat Subagiyo3
  • 1: Universitas Islam Negeri STS Jambi
  • 2: UINSA Surabaya
  • 3: UIN Sayyid Ali Rahmatullah Tulungagung
*Contact email: hansenrusliani@gmail.com

Abstract

The research aims to achieve the objectives of analyzing the extent of the influence of religiosity towards decision making to be a customer of Bank Riau Kepri Sharia, Indonesia. This reseach used explanatory quantitative, intended to explain the relationship among variables to examine a hypothesis. The population of this study is all customers of Bank Riau Kepri Sharia in the year 2021. Total samples are 205 respondents, to determine the sample using multivariate analysis Jhon Hair. In order to answer the problems formulated in this study using Structural Equation Modeling (SEM) is conducted. Based on the discussion and analysis, the result reveals conclusion that religiosity has influence towards decision-making to be a customer of Bank Riau Kepri Sharia, which means that increasing the religiosity influence the decision to be a customer of Bank Riau Kepri Sharia. The transformation of conventional consumer behavior theory, Kotler – Armstrong to be Islamic consumer behavior.