Research Article
Islamic Branding and Digital Marketing: A Strategy to Attract Muslim Consumers Buying Interest
@INPROCEEDINGS{10.4108/eai.20-10-2021.2316313, author={J M Muslimin and Sopian Lubis and Reza Hendra Putra and Desi Nahartini and Ali Wafa}, title={Islamic Branding and Digital Marketing: A Strategy to Attract Muslim Consumers Buying Interest}, proceedings={Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi, Indonesia}, publisher={EAI}, proceedings_a={ICIIS AND ICESTIIS}, year={2022}, month={2}, keywords={islamic branding digital marketing buying interest}, doi={10.4108/eai.20-10-2021.2316313} }- J M Muslimin
Sopian Lubis
Reza Hendra Putra
Desi Nahartini
Ali Wafa
Year: 2022
Islamic Branding and Digital Marketing: A Strategy to Attract Muslim Consumers Buying Interest
ICIIS AND ICESTIIS
EAI
DOI: 10.4108/eai.20-10-2021.2316313
Abstract
The increasing number of Muslim population and internet users has an impact on the global market. In the current global market conditions, both Muslim and nonMuslim producers are competing to develop products to get the Muslim market. In the company's competition to compete for consumer buying interest, it has been associated with brands and marketing methods. The researcher conducted an in-depth study and then formulated how the relationship between Islamic branding and digital marketing was. Then, why Islamic branding and digital marketing can be used as a strategy to attract consumer buying interest. This research is qualitative and uses a literature study approach. As a result, Islamic branding and digital marketing have a close relationship so that it can be used as a strategy in attracting consumer buying interest, especially Muslim consumers, considering the large Muslim market. Muslim producers who become business people must follow the current rapid technological developments to compete with other business actors, of course by using the concept of Islamic branding and digital marketing relations without eliminating the complete Islamic concept.