Proceedings of the 3rd International Colloquium on Interdisciplinary Islamic Studies, ICIIS 2020, 20-21 October 2020, Jakarta, Indonesia

Research Article

Formulating Digital Strategy Using Design Thinking Approach at Eguards

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  • @INPROCEEDINGS{10.4108/eai.20-10-2020.2305144,
        author={Bayu  Waspodo and A’ang  Subiyakto and Rinda Hesti K and Zulfiandri  Zulfiandri and Garda Prakoso Aji and Husni Teja Sukmana},
        title={Formulating Digital Strategy Using Design Thinking Approach at Eguards},
        proceedings={Proceedings of the 3rd International Colloquium on Interdisciplinary Islamic Studies, ICIIS 2020, 20-21 October 2020, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICIIS},
        year={2021},
        month={4},
        keywords={digital strategy planning design thinking design toolkit digital platform startup},
        doi={10.4108/eai.20-10-2020.2305144}
    }
    
  • Bayu Waspodo
    A’ang Subiyakto
    Rinda Hesti K
    Zulfiandri Zulfiandri
    Garda Prakoso Aji
    Husni Teja Sukmana
    Year: 2021
    Formulating Digital Strategy Using Design Thinking Approach at Eguards
    ICIIS
    EAI
    DOI: 10.4108/eai.20-10-2020.2305144
Bayu Waspodo1,*, A’ang Subiyakto1, Rinda Hesti K1, Zulfiandri Zulfiandri1, Garda Prakoso Aji1, Husni Teja Sukmana1
  • 1: Syarif Hidayatullah State Islamic University of Jakarta, Indonesia
*Contact email: bayu.waspodo@uinjkt.ac.id

Abstract

Eguards are newly established startups that provide on-demand online security. It’s still difficult to be able to develop the potential of existing resources and trying to improve customer brand awareness. Therefore, research being conducted on digital strategy planning. This digital strategy planning uses the Design Thinking approach supported by an analysis of the Platform Design Toolkit. This digital strategy planning focuses on analyzing platforms from the customer side of Eguards. The data collection method is carried out through literature study, observation, and interviews conducted at Eguards startup and Eguards user questionnaire. The results of this research are in the form of three suggested features that researchers propose in this research which are intended to increase the ease of Eguards application users, namely the "chat-on apps" feature, the feature can see the coverage of the Eguards service area and the feature of adding payment methods