Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia

Research Article

Implementation of Word Of Mouth (WOM) On Micro Business Fashion Sales Omzet

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  • @INPROCEEDINGS{10.4108/eai.2-8-2023.2341529,
        author={Putri Nur Sabrina and Asyidatur  Rosmaniar and M.Alhakim  Danurwindo and Ali Imaduddin Futtuwah},
        title={Implementation of Word Of Mouth (WOM) On Micro Business Fashion Sales Omzet},
        proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia},
        publisher={EAI},
        proceedings_a={ICEB},
        year={2024},
        month={6},
        keywords={marketing word of mouth sales turnover qualitative micro business},
        doi={10.4108/eai.2-8-2023.2341529}
    }
    
  • Putri Nur Sabrina
    Asyidatur Rosmaniar
    M.Alhakim Danurwindo
    Ali Imaduddin Futtuwah
    Year: 2024
    Implementation of Word Of Mouth (WOM) On Micro Business Fashion Sales Omzet
    ICEB
    EAI
    DOI: 10.4108/eai.2-8-2023.2341529
Putri Nur Sabrina1,*, Asyidatur Rosmaniar1, M.Alhakim Danurwindo1, Ali Imaduddin Futtuwah1
  • 1: Muhammadiyah University of Surabaya
*Contact email: sabrina@gmail.com

Abstract

This research process aims to determine the Impact of WOM (Word Of Mouth) Implementation on the Sales Turnover of Micro Business Fashion Products. The research used descriptive qualitative with direct interviews with informants in the field, direct observation at the research site, and documentation. The result of the study state that the owner’s WOM (Word Of Mouth) method is supported by 5 elements: Talkers, Topics, Tools, Taking Part, and Tracking. Customers as Talkers who have Topics to convey to the media as a place for branding. So that the promotion process is considered successful and positively impacts the sales turnover of Aulia Collection fashion products by providing responsive service while maintaining the quality of the product; it has succeeded in making customers believe in Aulia Collection and promoting it to those around them.