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Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia

Research Article

A Study of Intention to Use Eco-Friendly Shopping Bags in Pontianak City

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  • @INPROCEEDINGS{10.4108/eai.2-8-2023.2341513,
        author={Sumiyati  Sumiyati and Ananda  Archie and Fitriana  Utaminingsih},
        title={A Study of Intention to Use Eco-Friendly Shopping Bags in Pontianak City},
        proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia},
        publisher={EAI},
        proceedings_a={ICEB},
        year={2024},
        month={6},
        keywords={attitude subjective norms perceived behavioral control intention to use theory of planned behavior},
        doi={10.4108/eai.2-8-2023.2341513}
    }
    
  • Sumiyati Sumiyati
    Ananda Archie
    Fitriana Utaminingsih
    Year: 2024
    A Study of Intention to Use Eco-Friendly Shopping Bags in Pontianak City
    ICEB
    EAI
    DOI: 10.4108/eai.2-8-2023.2341513
Sumiyati Sumiyati1,*, Ananda Archie1, Fitriana Utaminingsih1
  • 1: Universitas Muhammadiyah Pontianak
*Contact email: sumiyati@unmuhpnk.ac.id

Abstract

This study was conducted to find out and investigate influence of attitude, subjective norms, perceived behavioral control over the intention to use eco-friendly shopping bags. Population of this study are all consumers of retail stores/supermarkets/malls in Pontianak City. The results show that attitude, subjective norms, and perceived behavioral control simultaneously and partially influence intention to use EFSB.

Keywords
attitude subjective norms perceived behavioral control intention to use theory of planned behavior
Published
2024-06-20
Publisher
EAI
http://dx.doi.org/10.4108/eai.2-8-2023.2341513
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