Research Article
A Study of Intention to Use Eco-Friendly Shopping Bags in Pontianak City
@INPROCEEDINGS{10.4108/eai.2-8-2023.2341513, author={Sumiyati Sumiyati and Ananda Archie and Fitriana Utaminingsih}, title={A Study of Intention to Use Eco-Friendly Shopping Bags in Pontianak City}, proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia}, publisher={EAI}, proceedings_a={ICEB}, year={2024}, month={6}, keywords={attitude subjective norms perceived behavioral control intention to use theory of planned behavior}, doi={10.4108/eai.2-8-2023.2341513} }- Sumiyati Sumiyati
Ananda Archie
Fitriana Utaminingsih
Year: 2024
A Study of Intention to Use Eco-Friendly Shopping Bags in Pontianak City
ICEB
EAI
DOI: 10.4108/eai.2-8-2023.2341513
Abstract
This study was conducted to find out and investigate influence of attitude, subjective norms, perceived behavioral control over the intention to use eco-friendly shopping bags. Population of this study are all consumers of retail stores/supermarkets/malls in Pontianak City. The results show that attitude, subjective norms, and perceived behavioral control simultaneously and partially influence intention to use EFSB.
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