Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia

Research Article

Digital Marketing In The Selection Of Educational Services (Case Study Of Faculty Of Economics And Business Ahmad Dahlan University)

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  • @INPROCEEDINGS{10.4108/eai.2-8-2023.2341509,
        author={Suryana  Hendrawan},
        title={Digital Marketing In The Selection Of Educational Services (Case Study Of Faculty Of Economics And Business Ahmad Dahlan University) },
        proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia},
        publisher={EAI},
        proceedings_a={ICEB},
        year={2024},
        month={6},
        keywords={digital marketing; digital promotion; public relationship; purchasing decisions; social media},
        doi={10.4108/eai.2-8-2023.2341509}
    }
    
  • Suryana Hendrawan
    Year: 2024
    Digital Marketing In The Selection Of Educational Services (Case Study Of Faculty Of Economics And Business Ahmad Dahlan University)
    ICEB
    EAI
    DOI: 10.4108/eai.2-8-2023.2341509
Suryana Hendrawan1,*
  • 1: Universitas Ahmad Dahlan, JL Kapas No. 9 Semaki Umbulharjo Yogyakarta 55166
*Contact email: suryana.hendrawan@mgm.uad.ac.id

Abstract

This study examines the impact of digital marketing, which includes websites, search engine optimisation, digital advertising, affiliate and partnership marketing, online public relations, social networking, email marketing, and customer relationship management, on the Faculty of Economics and Business (FEB UAD) election decision. Utilising a quantitative methodology, this investigation. With a goal sample size of at least 100 individuals, the sample for this study was drawn using the probability sampling approach and simple random sampling on enrolled students at FEB UAD. This study uses primary data as a source of data obtained by distributing questionnaires using a Likert scale to be analyzed and tested using the F-test and T-test. The results of this study indicate that simultaneously digital marketing can influence the selection of FEB UAD, and what can most influence is digital advertising (pay per click) and how companies can manage relationships with their customers