Research Article
Marketing Economic Valuation of Tourism in Bukit Pentulu Indah through ITCM (Individual-Travel Cost Methods)
@INPROCEEDINGS{10.4108/eai.2-8-2023.2341474, author={Diah Setyawati and Herlynna Ayuning Maharani}, title={Marketing Economic Valuation of Tourism in Bukit Pentulu Indah through ITCM (Individual-Travel Cost Methods)}, proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia}, publisher={EAI}, proceedings_a={ICEB}, year={2024}, month={6}, keywords={itcm education income travel cost visit duration bukit pentulu indah}, doi={10.4108/eai.2-8-2023.2341474} }- Diah Setyawati
Herlynna Ayuning Maharani
Year: 2024
Marketing Economic Valuation of Tourism in Bukit Pentulu Indah through ITCM (Individual-Travel Cost Methods)
ICEB
EAI
DOI: 10.4108/eai.2-8-2023.2341474
Abstract
The purpose of this study is to identify the variables that affect the quantity of visitors visiting Bukit Pentulu Indah by using the traveling cost approach and assessing the economic value of Bukit Pentulu Indah. This research was conducted in the Kebumen District of Central Java Province. Through the distribution of questionnaires, this investigation collects primary data. This study's sample size was 276 individuals. The sampling methodology utilizes an unintentional random sampling technique. Multiple linear regression is the method employed for analysis. The test results indicate that education level, income, travel costs, visit duration, and number of groups have a significant effect on the number of visits, while age, distance traveled, and facility have no effect. The economic value of the tourism attraction at Bukit Pentulu Indah is IDR 3,552,698.88, with a consumer surplus value per visitor of IDR 724.135523.