Research Article
The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic
@INPROCEEDINGS{10.4108/eai.2-8-2023.2341363, author={Rangga Permana and Fita Kurniasari and Darusman Darusman and Ferdi Firmansyah}, title={The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic}, proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia}, publisher={EAI}, proceedings_a={ICEB}, year={2024}, month={6}, keywords={ease of use consumer purchase intention consumer satisfaction consumer trust}, doi={10.4108/eai.2-8-2023.2341363} }- Rangga Permana
Fita Kurniasari
Darusman Darusman
Ferdi Firmansyah
Year: 2024
The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic
ICEB
EAI
DOI: 10.4108/eai.2-8-2023.2341363
Abstract
This study was conducted to determine the effect of ease of use, shopping enjoyment, shopping experience and trust on satisfaction and interest in online shopping for students of Universitas Muhammadiyah Pontianak after the COVID-19 pandemic. The population in this study were all students of Universitas Muhammadiyah Pontianak. Using data analysis techniques with SEM analysis. Based on the results of the study, the variables of ease of use, shopping experience has a very substantial impact on online shopping satisfaction, and shopping delight and trust have a significant impact as well. While the factors of usability and shopping experience have a negligible impact on interest in online purchasing. Shopping enjoyment and trust have a very significant influence on online shopping interest. Satisfaction variables also affect online shopping interest.
