Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia

Research Article

The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic

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  • @INPROCEEDINGS{10.4108/eai.2-8-2023.2341363,
        author={Rangga  Permana and Fita  Kurniasari and Darusman  Darusman and Ferdi  Firmansyah},
        title={The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic},
        proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia},
        publisher={EAI},
        proceedings_a={ICEB},
        year={2024},
        month={6},
        keywords={ease of use consumer purchase intention consumer satisfaction consumer trust},
        doi={10.4108/eai.2-8-2023.2341363}
    }
    
  • Rangga Permana
    Fita Kurniasari
    Darusman Darusman
    Ferdi Firmansyah
    Year: 2024
    The Effect of Ease of Use, Shopping Enjoyment, Shopping Experience and Trust on Satisfaction and Interest in Online Shopping for Students of Universitas Muhammadiyah Pontianak after the COVID-19 Pandemic
    ICEB
    EAI
    DOI: 10.4108/eai.2-8-2023.2341363
Rangga Permana1,*, Fita Kurniasari1, Darusman Darusman1, Ferdi Firmansyah1
  • 1: Universitas Muhammadiyah Pontianak, Indonesia
*Contact email: ranggapermana1195@gmail.com

Abstract

This study was conducted to determine the effect of ease of use, shopping enjoyment, shopping experience and trust on satisfaction and interest in online shopping for students of Universitas Muhammadiyah Pontianak after the COVID-19 pandemic. The population in this study were all students of Universitas Muhammadiyah Pontianak. Using data analysis techniques with SEM analysis. Based on the results of the study, the variables of ease of use, shopping experience has a very substantial impact on online shopping satisfaction, and shopping delight and trust have a significant impact as well. While the factors of usability and shopping experience have a negligible impact on interest in online purchasing. Shopping enjoyment and trust have a very significant influence on online shopping interest. Satisfaction variables also affect online shopping interest.