Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia

Research Article

The Importance of Improving the Ability of ’’Guanxi’’ towards the Implementation of School Business Centers

Download33 downloads
  • @INPROCEEDINGS{10.4108/eai.2-8-2023.2341273,
        author={Aries  Kurniawan and Indro  Kirono and Putra Panji  Respati and Heri Cahyo Bagus  Setiawan},
        title={The Importance of Improving the Ability of ’’Guanxi’’ towards the Implementation of School Business Centers},
        proceedings={Proceedings of the 1st International Conference on Economics and Business, ICEB 2023, 2-3 August 2023, Padang, Sumatera Barat, Indonesia},
        publisher={EAI},
        proceedings_a={ICEB},
        year={2024},
        month={6},
        keywords={business networking; guanxi; business center; relationship},
        doi={10.4108/eai.2-8-2023.2341273}
    }
    
  • Aries Kurniawan
    Indro Kirono
    Putra Panji Respati
    Heri Cahyo Bagus Setiawan
    Year: 2024
    The Importance of Improving the Ability of ’’Guanxi’’ towards the Implementation of School Business Centers
    ICEB
    EAI
    DOI: 10.4108/eai.2-8-2023.2341273
Aries Kurniawan1,*, Indro Kirono1, Putra Panji Respati1, Heri Cahyo Bagus Setiawan1
  • 1: Universitas Muhammadiyah Gresik
*Contact email: ariesaja@umg.ac.id

Abstract

In Chinese culture applies the value of guanxi to build business networks. Guanxi is a culture that emphasizes interpersonal relationships. The most important thing is who you know, not what you know. The purpose of this research is to find out whether there is an impact between the implementation of guanxi values and the successful implementation of school cooperation in the business development of school units. This study uses a qualitative research method using Participatory Action Research (PAR) techniques. The result is that with the application of guanxi values, namely Ganqing, Renqing and Xinren, this educational institution is able to implement cooperation with the Gresik Regency Aisyiah Regional Leader (PDA) and the Gresik Regency National Land Agency (BPN) Office.