Research on Profit Maximisation of Product Marketing Based on Online Social Networks in the Context of Globalisation

With the expansion of global markets and the rapid development of digital technology, companies are increasingly aware of the importance of online social networks as an effective marketing channel. This paper aims to explore how product marketing based on online social networks can maximise profits in a globalised context. By analysing the culture, consumption habits and needs of the target market, this study selects the appropriate social media platform and develops a personalised marketing strategy. Brand building and user interaction become key factors in enhancing product awareness and user loyalty. In addition, guided user-generated content and collaboration with influencers are effective ways to increase product exposure and word-of-mouth effects. Through data analysis and optimisation strategies, companies can continuously improve their marketing campaigns and increase ad conversion rates and sales. The case study analysis verifies the effectiveness of online social network-based product marketing for maximising profits. The findings suggest that marketing strategies that make full use of online social networks in a globalised context can help companies stand out in a highly competitive market and achieve greater business success. Future research should further explore new trends and innovative strategies in globalised product marketing in order to adapt to the changing market environment.