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Proceedings of the 2nd International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2023, June 2–4, 2023, Nanchang, China

Research Article

Consumption Behavior of TikTok Ceramic Products in Jingdezhen Based on AISAS: A Review

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  • @INPROCEEDINGS{10.4108/eai.2-6-2023.2334660,
        author={Limin  Fang and Shahriman Zainal  Abidin and Zahirah  Harun},
        title={Consumption Behavior of TikTok Ceramic Products in Jingdezhen Based on AISAS: A Review},
        proceedings={Proceedings of the 2nd International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2023, June 2--4, 2023, Nanchang, China},
        publisher={EAI},
        proceedings_a={ICIDC},
        year={2023},
        month={8},
        keywords={aisas ceramic products consumption behavior jingdezhen tiktok},
        doi={10.4108/eai.2-6-2023.2334660}
    }
    
  • Limin Fang
    Shahriman Zainal Abidin
    Zahirah Harun
    Year: 2023
    Consumption Behavior of TikTok Ceramic Products in Jingdezhen Based on AISAS: A Review
    ICIDC
    EAI
    DOI: 10.4108/eai.2-6-2023.2334660
Limin Fang1, Shahriman Zainal Abidin1,*, Zahirah Harun1
  • 1: Universiti Teknologi MARA (UiTM)
*Contact email: shahriman.z.a@uitm.edu.my

Abstract

Today, many business entities use social media marketing strategies, especially TikTok, as their promotional medium. In the year of 2019, during the global fight against this epidemic, it is essential to find ways to interact and communicate with each other virtually in order to meet social demands. One of these ways is social media platforms, during which TikTok has rapidly risen. The main issue in the development of Jingdezhen ceramic industry has also ushered in its explosive development, on the one hand due to the background of the general environment of the epidemic, and on the other hand due to its deep ceramic cultural deposits. As for the methodology for this study, a review of the existing literature has been made and a compare focus to other ceramic production areas, Jingdezhen ceramic culture has its unique charm. The first May Day long holiday after the epidemic was liberalized, Jingdezhen became a net-worthy city loved by young people. This is thanks to the ceramic culture spread by the TikTok platform, allowing the city's culture to be discovered by more people. It has also brought great changes and benefits to Jingdezhen's ceramic industry. Sequentially, we use AISAS non-linear model to study the behavior of ceramic product line consumers in Jingdezhen TikTok. People who have had experience in purchasing ceramic products online were selected for the study.

Keywords
aisas ceramic products consumption behavior jingdezhen tiktok
Published
2023-08-02
Publisher
EAI
http://dx.doi.org/10.4108/eai.2-6-2023.2334660
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