Research Article
The Effect of Inductive Information on Consumer's Cognitive Bias
@INPROCEEDINGS{10.4108/eai.2-6-2023.2334596, author={Guangzong Liu}, title={The Effect of Inductive Information on Consumer's Cognitive Bias}, proceedings={Proceedings of the 2nd International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2023, June 2--4, 2023, Nanchang, China}, publisher={EAI}, proceedings_a={ICIDC}, year={2023}, month={8}, keywords={inductive information；cognitive bias；persuasive knowledge}, doi={10.4108/eai.2-6-2023.2334596} }- Guangzong Liu
Year: 2023
The Effect of Inductive Information on Consumer's Cognitive Bias
ICIDC
EAI
DOI: 10.4108/eai.2-6-2023.2334596
Abstract
The article focuses on the effect of inductive information on consumers' cognitive bias when shopping online. Based on the survey of university students, the empirical results indicate that inductive information coming from sales manipulation, weakening showing disadvantageous issues and recommendation systems cause consumers' cognitive bias when shopping online. According to the research conclusion, this paper puts forward corresponding countermeasures and suggestions from the following four aspects: recommendation system, business manipulation behavior, consumer protection system and the promotion and guidance of consumers.
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