Research Article
The Construction and Application of Blue Label's Continuous M&A Value Model in the Background of Digital Economy
@INPROCEEDINGS{10.4108/eai.2-12-2022.2332268, author={Longfei Song and Hao Wu and Jinghui Zhang}, title={The Construction and Application of Blue Label's Continuous M\&A Value Model in the Background of Digital Economy}, proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China}, publisher={EAI}, proceedings_a={BDEIM}, year={2023}, month={6}, keywords={corporate value; m\&a performance; value creation; digital city management}, doi={10.4108/eai.2-12-2022.2332268} }- Longfei Song
Hao Wu
Jinghui Zhang
Year: 2023
The Construction and Application of Blue Label's Continuous M&A Value Model in the Background of Digital Economy
BDEIM
EAI
DOI: 10.4108/eai.2-12-2022.2332268
Abstract
As an important part of smart city construction, digital city management needs to rely on the support of digital platform companies. BlueFocus provides data services for digital city management. It has experienced many mergers and acquisitions during its development. The acquisition of BlueFocus plays an extremely important role in its development and growth. The article reviews the related literature on mergers and acquisitions, sorts out the basic situation of blue cursor and the process of mergers and acquisitions, and analyzes the continuous mergers and acquisitions of blue cursor from three aspects of merger motivation, market reaction and merger motivation, using the economic value added EVA and Two indicators of market value-added, MVA, and analyze the performance of blue cursor’s continuous M&A value creation. The study found that the continuous mergers and acquisitions of BlueFocus increased the value of the company, but frequent mergers and acquisitions led to a significant decline in the economic value-added indicators of the company in the later period; three aspects were proposed: increasing capital investment, post-merger resource integration and seeking government policy support Suggestion.
