Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China

Research Article

Study on the Coupling Relationship Between Rural E-Commerce and Rural Economy

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  • @INPROCEEDINGS{10.4108/eai.2-12-2022.2328855,
        author={Xiaping  Lu},
        title={Study on the Coupling Relationship Between Rural E-Commerce and Rural Economy},
        proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China},
        publisher={EAI},
        proceedings_a={BDEIM},
        year={2023},
        month={6},
        keywords={rural e-commerce; rural economy; coupling analysis},
        doi={10.4108/eai.2-12-2022.2328855}
    }
    
  • Xiaping Lu
    Year: 2023
    Study on the Coupling Relationship Between Rural E-Commerce and Rural Economy
    BDEIM
    EAI
    DOI: 10.4108/eai.2-12-2022.2328855
Xiaping Lu1,*
  • 1: Heyuan Polytechnic
*Contact email: 393822661@qq.com

Abstract

In order to promote the coordinated development of both rural e-commerce and rural economy, and better solve the "three rural issues", we conducted an empirical analysis of the coupling development of the two systems. We selected the national rural e-commerce and rural economy in 2014-2020 as the research object, built an indicator system, and calculated the indicator weights of both e-commerce and economy in the countryside of China using the entropy method, and establish the evaluation model and coupling evaluation model for the development level of both e-commerce and economy in the countryside. The results show that the development level of e-commerce in the village and rural economy is basically in the same direction, showing an upward trend as a whole. There is a mutual influence relationship between the two systems, and the extent of coupling coordination is gradually increasing. By 2020, it will reach the level of high-quality coordination, and provide relevant suggestions for the sustainable and coordinated development of the two systems.