Research Article
Study on the Coupling Relationship Between Rural E-Commerce and Rural Economy
@INPROCEEDINGS{10.4108/eai.2-12-2022.2328855, author={Xiaping Lu}, title={Study on the Coupling Relationship Between Rural E-Commerce and Rural Economy}, proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China}, publisher={EAI}, proceedings_a={BDEIM}, year={2023}, month={6}, keywords={rural e-commerce; rural economy; coupling analysis}, doi={10.4108/eai.2-12-2022.2328855} }- Xiaping Lu
Year: 2023
Study on the Coupling Relationship Between Rural E-Commerce and Rural Economy
BDEIM
EAI
DOI: 10.4108/eai.2-12-2022.2328855
Abstract
In order to promote the coordinated development of both rural e-commerce and rural economy, and better solve the "three rural issues", we conducted an empirical analysis of the coupling development of the two systems. We selected the national rural e-commerce and rural economy in 2014-2020 as the research object, built an indicator system, and calculated the indicator weights of both e-commerce and economy in the countryside of China using the entropy method, and establish the evaluation model and coupling evaluation model for the development level of both e-commerce and economy in the countryside. The results show that the development level of e-commerce in the village and rural economy is basically in the same direction, showing an upward trend as a whole. There is a mutual influence relationship between the two systems, and the extent of coupling coordination is gradually increasing. By 2020, it will reach the level of high-quality coordination, and provide relevant suggestions for the sustainable and coordinated development of the two systems.