Research Article

Research on the Influence Mechanism of UGC Interaction Quality on Value co-creation in Virtual Brand Community

• @INPROCEEDINGS{10.4108/eai.2-12-2022.2328761,
      author={Chen  Zhao and Panhong  Fu},
      title={Research on the Influence Mechanism of UGC Interaction Quality on Value co-creation in Virtual Brand Community},
      proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China},
      publisher={EAI},
      proceedings_a={BDEIM},
      year={2023},
      month={6},
      keywords={data mining; customer engage; value co creation behavior},
      doi={10.4108/eai.2-12-2022.2328761}
  }
  

• Chen Zhao
  Panhong Fu
  Year: 2023
  Research on the Influence Mechanism of UGC Interaction Quality on Value co-creation in Virtual Brand Community
  BDEIM
  EAI
  DOI: 10.4108/eai.2-12-2022.2328761